It’s important to understand how cookies and other similar technologies are used by Norliden and our partners. The technology helps Norliden functions, allow us to understand how you use our services, and have a number of purposes.
Types of Cookie Technologies
Cookies are small data files sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognize your browser. There are three primary types of cookies:
Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies expire and delete themselves automatically in a short period of time like after you leave website or when you close your web browser.
Persistent cookies remember certain information about your preferences for viewing the site, and allow Norliden to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
Third-party cookies are placed by someone other than Norliden, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.
Cookies store data about your use, but they are helpful because they allow us to help Norliden function and customize your experience. You can configure your desktop or mobile browser’s settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies (see Managing Your Cookie Technology Preferences below).
In addition to cookies, there are other similar technologies used by Norliden and elsewhere on the web or in mobile ecosystems.
Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.
Application SDKs: These are mobile application third-party software development kits that are embedded in the Apps (and are used in many mobile applications). These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.
Local Storage Objects: These (sometimes called flash cookies) are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, maintain a history of usage, or even maintain the state or settings of an app.
Norliden uses Cookie Technologies to recognize your logged-in state on Norliden, to understand what purchases members and visitors are interested in, to make Norliden’s website function for you, and to help your browsing experience and use of website and our services feel more customized. More generally, Norliden uses Cookie Technologies for the following.
Security and Authentication (Strictly Necessary)
Some cookie and similar technology functions are necessary and vital to ensuring that Norliden works properly for visitors and members, such as maintaining the security, safety, and integrity of the website, authentication and logging into Norliden (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions.
Account and User Preferences
Some technologies are used to remember your account and preferences over time, such as remembering your account or keeping yourself logged in when returning to Norliden, maintaining your choices on Norliden features and how you want Norliden to appear, including keeping track of your preferred language and country, and customizing content based on how you use Norliden.
Social networks may also work with Norliden or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network.
Performance and Analytics
Some technologies help provide performance data on how our services are functioning in order to improve Norliden and our services, including, for example, data on site functionality and speed to help us optimize Norliden, how our services are used to help us improve your experience on Norliden, and detecting and gathering reporting on bugs to help make Norliden work better.
The website employ Google Analytics to help understand how Norliden is used by its community. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with Norliden’s first-party data and third-party cookies (like Google’s advertising cookies).
Norliden partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about what ads you see and click when you visit Norliden, the Apps, and affiliated sites or to show you ads on and off Norliden. These may include things such as:
Frequency capping, which limits the number of times a user’s browser or mobile device displays the same ad
Attribution tracking, which estimates what advertising or marketing source brought someone to Norliden, or determines what marketing source led to actions like a visit or a purchase
Remarketing, which shows relevant ads to an audience based on prior shopping and browsing patterns on Norliden
Audience targeting, which refers to targeting advertisements to a large audience based on the audience’s known or inferred demographics
Cross-device recognition, which recognizes actions across multiple devices or browsers.
Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well.
These technologies allow a partner to recognize your computer or mobile device each time you visit Norliden or other websites and mobile applications based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from Norliden. However, these technologies may allow us or a third party to recognize you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programs, and Norliden’s data protection rules where applicable. However, Norliden does not have control over these third parties, who each have their own privacy policies and privacy practices. Norliden adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
You can find a description of third-party Cookie Technologies used by Norliden, along with their respective privacy policies and options for controlling your privacy on these platforms, in our Cookies & Similar Technologies Disclosures.
Services in the Apps (SDKs)
The Apps may include third-party application software development kits (“SDKs”) that provide mobile performance and analytics data, bug reporting features, and APIs to third parties that help provide our services, for social media functionality, and for marketing and advertising.
Consent, Contract, and Legitimate Interests in Processing
Certain Cookie Technologies are employed to make website function for its intended purpose, and are provided based on contractual necessity based on your agreement with Norliden to perform our services you have requested. These include the functions strictly necessary to the service noted above.
By choosing to use our Services after having been notified of our use of cookie technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.
Managing cookie technologies
You have the ability to control the use of certain cookie technologies. You can manage your Norliden marketing preferences in your account settings.
Opt-in and Opt-out on Browsers
In addition, when you use Norliden via a browser, you can change your web browser’s settings to reflect your cookie preferences for cookies directly from the site you are on or for third-party cookies. Each browser is a little different, but usually these settings are under the “options” or “preferences” menu. The links below provide information about cookie settings for the browsers supported by Norliden:
Opt-out of Third-Party Networks
If you do not wish to have this information used for the purpose of serving you interest-based advertisements, you may decline to receive interest based ads through TrustE/TrustArc’s preferences manager. Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements. Please note that if you reject or block all cookies in your browser settings, you will not be able to take advantage of Norliden’s services as some cookies are necessary for website to function properly.
You can learn more about managing your preferences for ads online, particularly for many third-party advertising networks, through resources made available by the Digital Advertising Alliance at https://www.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org.
Google Analytics Opt-out
For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available mean. Google also provides a Google Analytics opt-out plug-in for the web.