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The benefits of selling handmade products online
The benefits of selling your handmade products online
For centuries people have been selling handmade items in multiple community markets, fairs, and festivals. With today’s technology, handcrafters have reached people in their cities and worldwide. The internet has made handmade businesses more accessible and more convenient. Thousands of handcrafters and artisans are doing precisely this, joining the eCommerce world by opening a social media account or joining a marketplace like Norliden.
Setting yourself up for success takes time, hard work, dedication, digital marketing strategy, and eCommerce knowledge. It can become very technical, set up a shop, take and edit photos, create an effective SEO strategy, and create email campaigns like newsletters, cart abandonment, promotions, etc. You also have to manage the business and marketing, learn how to sell, brand your business, and expose your business through social media. All of this is time-consuming to learn and stay current with trends and technology, maintain the business, and craft your products.
All this could sidetrack you from speeding time on your business doing what you love to do, creating unique handmade items. This could drive your dream to fail for many, not because your handmade products aren’t good or you don’t have the drive and desire to fulfill your dream. The biggest reason for this failure is lack of knowledge, and you end up quitting or giving up your dream because of this frustration.
Of course, there is a ton of help out there, multiple videos on how to become successful, and thousands of people sharing how they did a successful online business. Most of the time, you get confused, or they charge X amount for them to reveal their secret recipe. You give it a shot and join the big online marketplace, and you end up getting lost in the shuffle.
Listen, we are not saying, “stop with what you are doing; give up; it’s too hard. Not at all; we are trying to emphasize that online selling has excellent benefits. Let me give you a few examples.
- No need to wake up early to set up your stand or booth. No need to open your store early in the morning or on weekends; you can instead accept orders while you sleep.
- Of course, you can still sell your work in your retail shop; the benefit with this is that you now can dedicate this time to your family. How about breakfast together, travel with the family, spend some extra time creating something, or why not just sleep in and rest.
- There is no need to have a vast inventory or a warehouse; create your items on demand. Why not just keep a small inventory? It saves you storage costs.
- Reach your ideal customer anywhere in the world. The best part, if you move, your online store will be there no matter what.
What about all the technical parts, marketing, branding, etc.? Norliden has the solution to all this; we do the hard work for you, so you can do what you love to do. We bring the customer to you; that is our mission. We are fully aware that things are getting harder for businesses and much more competitive; the new privacy policies make it more complicated and competitive.
Direct-to-consumer competition is rising, and more businesses are online; it’s harder and harder to be found by new customers. Advertising costs are skyrocketing across platforms, and paid ads are getting expensive; merchants are spending more and gaining less.
We know we have the solution, equipment, and tools; Norliden understands the trend and the changes. Before Norliden, we have done this for big clients for over 15 years. We at Norliden can give you the same results, so what are you waiting for? Join us!
It’s easy to set up your shop with Norliden. Click the link to get started.
*** I’m not an expert in writing, but I want to give you my opinion, suggestions, and point of view. You will see misspellings and grammatical errors because I’m not a journalist or a copywriter. I want to keep it like this so you can see that I’m also a human, just like you. I’m an entrepreneur, a hard worker, a dreamer, and an open-minded person; I make mistakes and learn from them. I hope you like what I write and that you learn from it.
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